The unexpected side of Posti
Future of Growth
As technology develops and shapes consumer behavior, we at Posti we are continously creating services to bring more value for our e-commerce customers and consumers everyday. Here are six unexpected ways how we at Posti find new avenues for customer value creation.
1. Smart e-commerce
The modern marketplace is open 24/7. People want to order a wider variety of goods and services than ever before - and they want to get their orders faster than ever and right to their door. Our Smartpost.fi platform is the foundation for smarter ecommerce: a better experience for your customers, and easier and more efficient operations for your business.
2. Smart invoicing
An invoice is just an invoice, right? Actually, it can be much more. Our Smart Invoices create another channel for you to interact with your customers - from customer service enhancements to personalized and targeted marketing. And since the OmaPosti service works with invoices from across al channels, from paper to electronic billing, you'll reach your customer in the medium they prefer most.
3. Hybrid marketing
You have your own marketing solutions in place with a high degree of automation. But you’re looking to use the richest, deepest data sets possible? We can create a customized solution that synchronizes between our platform & services and yours, so you can put the power of our data to use in your own solutions. Combine this with our offline services - like printed direct marketing - and you've got a powerful hybrid marketing solution.
4. Data optimization services
Data is the new oil, but how well can your company put it to use? Our team can analyze your data setup, capabilities and models and recommend how to get more value out of your data. We can update your existing data sets and enrich your customer data with our most up-to-date and comprehensive resident data in the country. And we can visualize it and make it actionable.
5. Intent-driven targeting
Our targeting is so powerful because it goes beyond demographics and focuses on intent. We understand when people will move; our fleet captures environment data across the country 24/7, and we understand people’s behavior in different kinds of weather, locations, even traffic conditions. Soon, we will be able to help you understand more than what your customers have done, but what they intend to do in the future - and you’ll be better positioned for success.
6. Hyper-targeted marketing
Combining demographics with behavior- and intention-based data is one of the clearest business advantages of digitalization. With our data-driven marketing services, we help you get your message through to the most specific consumer segments possible.
Want to know more? See how our services could benefit you.
Posti Next is a team effort; it is our people who create the change. As we write the next pages of our future, we are looking for talented, driven individuals with top skills in digital development, design, and marketing to join our community.
Get to know some of our up-and-coming leaders and the projects they're working on.
Are you curious to learn more about what goes on with Posti Next?
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